South African food store promises 43% cheaper prices than Pick n Pay and Checkers

BusinessTech

Best Before, a retailer founded in 2017 by Mark Gordon and Alain Soriano, offers discounted short-dated and past-best-before goods, with savings of 28-43% compared to traditional retailers. It sells safe-to-use products within their use-by date from trusted suppliers like Cadbury and Nescafe, passing on discounts obtained by buying in bulk around the best-before date.
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